Navigate your world
The gateway to smarter, connected yachting
Our platform is intuitive, allowing users to connect, transact securely, and navigate the market with unparalleled insight.
We're pioneering a modern, transparent, and verifiable environment for the global yachting community. Where users seamlessly interact, transact with confidence, and access the market's best, precisely where and when it’s needed
Market Opportunity:
Seizing the Multi-Billion Dollar Digital Opportunity in Global Maritime
The global leisure sailing and seafaring market is a burgeoning giant, valued at $150 billion USD in 2022 and projected to surge with a 7.5% CAGR through 2035. This resilient industry boasts an estimated 200 million+ accessible users, growing at 6% annually, and remains largely insulated from economic downturns thanks to its affluent demographic.
Yet, despite this explosive growth and a rising tide of digitally native Gen X, Millennials, and Gen Z users demanding instant access, the market is starving for modern digital infrastructure. This critical void presents an unprecedented opportunity for disruption. High-value digital services, from essential crew recruitment to marine engineering and electrical services, are in high demand but remain woefully under-represented and difficult to source online. This is where the future of maritime commerce lies – an untapped digital frontier ready for transformation.
Embark...
Vesseli is a user-centric, accessible, and simple-to-use experience for both business users and consumers, uncomplicated, with a system designed to instil confidence through robust feedback and review systems, payment protection, and governance, all supported by an unparalleled platform providing complete transparency for both business and consumer.
Centralised / User-friendly / Scalable
The yachting and boating industry lacks a unified digital platform that meets the diverse and growing needs of modern vessel owners, crew, and service providers.
Existing solutions are fragmented, often outdated, poorly designed, and only offer a narrow range of services
Compared to sectors like automotive or real estate, the marine industry is digitally underserved. It’s inefficient, disconnected, and frustrating to navigate, leaving users without confidence or convenience at the platform level.
Vesseli will be the single social platform for seafarers and boat owners to businesses and individuals, providing:
- Insurance products
- Vessel delivery services with global tracking
- A verifiable crew network
- Maintenance services and experts
- Vessel maintenance management function
- Professional chandlery marketplace
- Peer-to-peer equipment marketplace
"Social marketing eliminates the middlemen, providing businesses the unique opportunity to have a direct relationship with their customers."
The digital age has reshaped how everyone connects, and for the maritime industry, this represents a significant shift. Millennials and Gen Z, rapidly becoming the largest demographic, expect instant, device-friendly access to vital information. Vesseli embraces this change, offering a dedicated platform that truly understands their needs.
The Vesseli Crew
Meet the founding team
Laurence MacRory
CEO
A visionary leader and an award-winning digital platforms expert, he commands over 15 years of unparalleled experience in masterfully sculpting global digital products. His career is a testament to identifying and capitalising on nascent opportunities, translating strategic insights into tangible, groundbreaking initiatives. From spearheading innovative agency projects to meticulously architecting and scaling colossal global web estates for NASDAQ & FTSE 100 giants like Facebook and GSK, his profound influence is deeply etched into the fabric of countless successful digital products that have redefined industries. An intrinsically open-minded innovator and a relentless champion of uncompromised quality, he possesses remarkable strategic prowess, consistently able to foresee market shifts and position teams for maximum impact. He doesn't just manage; he inspires and empowers, consistently guiding and motivating his teams to transcend expectations and deliver world-leading digital experiences that captivate audiences and drive measurable results.
Dominic Trigg
Non-exec Director
A digital market innovator with over 20 years of high-impact leadership in digital advertising. He's left an indelible mark on giants from Microsoft and AOL to British Telecom and Yahoo. As the visionary founder behind nine international digital and tech businesses, he powered one to a NASDAQ listing and an incredible $1.2 billion valuation. His expertise is sought globally, serving as an advisor and board member for three cutting-edge digital ventures across four continents. Built on a foundation of integrity and open communication, his current mission to embed sustainability into digital buying reaffirms his status as an industry pacesetter.
Sukhdev Poonian
CFO
A powerhouse CFO/NED with a twenty-year track record of driving exceptional top and bottom-line growth through the masterful implementation of complex strategies. His extensive experience spans finance, HR, and operations, expertly navigating companies through critical pre and post-transaction phases.
Beyond his financial prowess, he brings significant board-level experience, notably contributing to success within the dynamic luxury goods sector and the innovative Pharma Tech space. A truly versatile leader, his commitment to excellence and unwavering passion for driving results consistently contribute to the significant growth and triumphs of every organisation he touches. As a Qualified Chartered Accountant (ACCA), his deep financial acumen is matched only by his strategic foresight and impactful leadership.
Platform Features
Location-based social platform, crew profiling & recruitment, & globally managed vessel delivery,
Vessel Delivery
Vesseli offers vessel owners peace of mind and enhanced security through a comprehensive platform that centralizes all delivery and governance aspects. It provides real-time vessel tracking, live passage logs for compliance, and direct communication, all supported by thorough vessel checks, validation, and a review system to bolster confidence.
•Fully supported process
•GNSS real-time delivery tracking via AIS
•Video and image vessel check-in and check-out
•Pro-forma contracts
•Deposit, payments & escrow service
•Full end-to-end visibility and delivery log
•Legal compliance process support
•Documentation repository and actions log
Providing vessel owners peace of mind and confidence throughout their vessel delivery experience
Crew network
The Professional Hub for Sailors
Imagine LinkedIn, but for the open sea. Our platform is a dedicated space for skippers and crew personnel to showcase their experience through comprehensive digital CVs. When you offer your services, your detailed information is delivered directly with a quote to the requester, ensuring transparency and efficiency.
We provide robust tools for validating identity, credentials, experience, and personal log data, giving everyone peace of mind. Plus, a built-in recommendation and review system, much like LinkedIn's, allows users to build trust and bolster their professional reputation within the global maritime community.
Social sailing
Unlocking Hyper-Personalized Engagement and Growth
Your user homepage isn't just a landing page; it's a dynamic, user-centric portal designed to unlock unparalleled opportunities for connection and interaction. By customising to each user's behaviour and actions, we create a highly relevant environment that drives engagement.
This personalised gateway opens doors to immediate local interactions through location-based features, while also fostering boundless networking opportunities by allowing users to build personal networks, follow interests, and access vital community groups. Imagine the expanded reach and influence as users seamlessly interact and connect across the platform, empowered by a full social feed and intelligent algorithmic suggestions. This is where digital communities thrive and new possibilities emerge for every user.
Audience
There is approximately
45m
250m +
Estimated total available audience
The total available audience is comprised of :
Direct & Core Related Employment (including manufacturing, sales, marinas, superyacht crew, sailing holiday operators, and a large portion of maintenance/repair): ~700,000 to 1,000,000 people globally.
Specialised Professional & Supporting Services (lawyers, insurance, niche tech, consultants): ~100,000 to 300,000 people globally.
Boat Owners (primary individuals): ~30 million to 80 million people.
Total Boating Participants (including owners, charterers, crew, occasional users, and sailing holidaymakers): ~150 million to 250 million people.
Size of Market
Unveiling a Vast Opportunity: The Future of the Global Yachting Market
The global leisure sailing and seafaring market represents an enormous and resilient opportunity, valued at $150 billion USD in 2022 and projected to grow at an impressive 7.5% CAGR through 2035. With an accessible audience exceeding 200 million individuals, expanding annually, this sector is driven by an affluent user base and shows remarkable resilience to economic shifts.
This booming market is poised for digital transformation. A critical gap exists in modern digital infrastructure, creating a clear opening for innovation. High-value digital services are in strong demand, particularly as a rising demographic of Gen X, Millennials, and Gen Z users expect fast, digital-first access to services like crew recruitment, marine engineering, and electrical services – currently difficult to source and poorly represented online.
The trajectory for this market is further fueled by rising disposable incomes, with a projected 40% increase in millionaires globally by 2026 directly contributing to the demand for luxury yachts and recreational vessels. Concurrently, a strong focus on efficiency and sustainability is driving innovation, with manufacturers embracing eco-friendly and technologically integrated designs. The burgeoning demand for luxury tourism and sailing activities is making yachts increasingly popular for high-end travel, spurring both ownership and rental options.
This is a market ripe for a scalable, future-proof platform. Our long-term vision is to establish a global leadership position, continuously adapting to evolving market needs and technological advancements. By diversifying offerings and forging strategic partnerships, we aim to deliver sustained value and transform the industry worldwide, becoming self-funding from Year 2 onwards through robust revenue generation and profit reinvestment.
Summary
- Vesseli International is a company looking for an investment of £2.5m with an expectation that this will create the potential earnings of £5.8m for an investment partner, and a company multiple of £58m - £116m over 5 years.
- By efficiently tapping into a global market worth in excess of $15bn our expectation will be to grow transactional revenues on this platform to in excess of £76m within 5 years with an EBITDA of £5.8m.
- Our aim is to provide a transparent, trustworthy & universal social platform catering to the needs of the global leisure yachting community targeting a highly affluent market, one that is underserved and disparately provided for in its current digital offerings.
- The Vesseli platform will enable a secure and verifiable exchange of services by location. Including but not limited to : Yacht Delivery, recruitment, chandlery, transaction security, marine services & with a roll out potential into multiple areas servicing this community.
- Your investment will secure the long-term route to market for a business that has the potential to scale to a dominant position over a 5 year period.
- This investment will be managed by a board consisting of three founding members with individual and verifiable industry track records with a demonstrable history of building and rolling out highly impactful entrepreneurial digital companies.
- Investors would be expected to hold at least 1 board seat within this process.
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