Connecting seafarers
Providing a focused and dedicated space for the sailing and boating community.
The global sailing and boating community deserves a focused and dedicated space.
Vision - To provide a modern, intuitive and verifiable environment for professional seafarers, private yacht owners and service providers to transact and review the market at scale and by location.
Mission - A transparent, trustworthy & universal platform for the global leisure yachting community. Enabling a secure and verifiable exchange of services by location.
Platform Innovation - Innovative and engaging user-centric platform integrating digital offerings. Stands apart from all current market offerings by providing best-in-class experience. Vesseli is the first of its kind in the sector. It increases opportunity and visibility of choice for all, and promotes social community engagement and sharing of global knowledge.
The Vesseli Team
Laurence MacRory
Founder & CEO
An award-winning digital platforms expert with strong leadership skills, possessing over 15 years of experience in the digital applications & web development industry.
Led the development of numerous successful websites and global web-estates, from small agencies to large global enterprise projects for NASDAQ & FTSE 100 companies such as Facebook, and GSK.
An open-minded innovator, and quality focused leader, he has been instrumental in motivating and guiding teams to achieve outstanding products and deliver world-leading digital products.
Dominic Trigg
Founder & NED
Highly experienced digital leader & market innovator with 28 years experience holding leading roles in Digital Advertising companies including Microsoft's MSN.uk, British Telecom, Hotmail.uk, Yahoo EMEA, Infospace, and Tradedoubler.
Founder of 9 International Rocket Fuel businesses leading towards a successful NASDAQ float and company valuation of $2.1bn
advisor and board member of three current digital businesses in Australia, US/Canada & UK
Proven industry reputation of Integrity based, open communication styled management, with current focus on sustainability in digital buying.
Sukhdev Poonian
Founder & NED
Commercially focused CFO/NED with a track record of implementing complex strategies to achieve top and bottom-line growth.
20 years of overseeing finance, HR and operations for companies pre and post transaction.
Held key leadership positions, with a commitment to excellence and a passion for driving results, a trusted leader that contributes to the success and growth of companies.
Qualified Chartered Accountant ACCA.
The Problem
Currently there is no single platform available to the yachting and boating community catering to the range of needs demanded. Added to this individual sectors are serviced by rudimentary sites with poor user interfaces that often have a limited range of services available.
There are also consistent pain points in finding services for the modern seafarer and vessel owner. Little quality assurance and security in the provision of services, and no consistent solution for connecting outside of sprawling and dis-organised social media forums or crew-finding sites.
Digitally, the industry is fractured, diffused, and not fit for purpose comparative to other sectors like motoring or property. It is frustrating to find what one needs, and little assurance or confidence is provided at a platform level.
Context & background
The leisure sailing and seafaring industry is vast, with the overall TAM in 2022 estimated to be £150bn USD with estimated CAGR growth of 7.5% through to 2033. The market remains buoyant and tends to be less affected by recessionary forces than most as it is populated by an affluent demographic with a substantial degree of resistance to economic downturn.
While the industry is one of growth and high-value digital services to support it are not currently available. Currently an opportunity to leverage and tap into this growth exists.
An emerging demographic of Gen-X, Millennials, and Gen Z exists and there is a visible shift in the expectation of, and demand for, quick and easy access to digitally qualified services. Specific services such as qualified crew recruitment, marine engineering & electrical services are hard to find, and all are astonishingly underserviced and accessible through digital platforms.
Goals:
- To be the dominant platform for all services globally
- Create a community where all seafarers trade and exchange information
- Be a repository of information and data for all leisure sailors and boat owners
- Bring the world of seafarers together to improve opportunity and choice in the market
- Encourage inclusion and accessibility to a growing leisure pastime industry
The Solution
Connecting the world of seafarers
We will provide a user-centric, accessible, and simple-to-use experience for both business users and consumers, uncomplicated, with a system designed to instil confidence through a system of robust feedback and review, payment protection, and governance, all supported by a platform providing complete transparency for both business and consumer.
The first iteration will provide access to the highest need and most underserviced areas demanded by users:
- Yacht delivery
- Crew seeking
- Marine professional and technical services
- Chandlery and equipment
KEY DIFFERENTIALS & USP
Platform Innovation:
- Innovative and engaging user-centric platform integrating digital offerings
- Stands apart from all current market offerings by providing best-in-class experience
- First of its kind in the sector
Market and consumer interactions:
- Potential to disrupt the marketplace for all services
- Increases opportunity and visibility of choice
- Promotes social community engagement and sharing of global knowledge
Operating model and technology:
- Repurposed business models proven in other sectors
- Adaptive technology leveraging the latest available APIs and integrations
AUDIENCE ANALYSIS:
There are approximately
There is also known to be a proportion of leisure vessels listed for commercial use.
- The average boat owner spends 10-20% of vessel value on upkeep and maintenance.
- There are 14m+ searches per year related directly to the Vesseli platform audience;
- Searches that produce very high comparative click-through rates.
- The community is large and highly engaged on social platforms, but un-focused, un-connected, diffused, and spread out.
Audience acquisition & value
Key notes:
- Data does not include EMEA
- Indicative of available audience and market size
- Vessel delivery has highest click-through rate (CTR)
- Orders for chandlery range from $1-$12000
- Only visible market data used – we estimate that the available market is larger.
Market revenue potential:
The market revenue is based on research in the US and UK alone, and focusing only on our core pillars. There is room for expansive growth into other industry segments.
MARKET SIZE & GROWTH DRIVERS
The total addressable market of the UK, US, & EMEA leisure boat industry, currently valued at $15 billion, is projected to grow annually by 7.5% CAGR (Compound Annual Growth Rate) and is expected to elevate the industry's value to $31 billion within the next decade.
Key Growth Drivers:
Rising Disposable Income:
- Increasing disposable income of individuals with the inclination towards leisure and recreational activities.
- 40% increase in the number of millionaires by 2026 Globally, contributing to a demand for luxury yachts and recreational vessels.
COVID-19 Induced Supply-Chain Disruption:
- Substantial disruption in its supply chain which caused slowdown in new yacht production.
- Increased demand for new yacht as production constraints have eased.
Focus on Efficiency and Sustainability:
- Yacht buyers are increasingly seeking eco-friendly alternatives prompting manufacturers to innovate and align with sustainability goals.
- Efficiency and sustainability are driving manufacturers to build technologically integrated yachts.
Luxury Tourism and Sailing Activities:
- The upswing in demand for luxury tourism and sailing activities.
- Yachts are becoming increasingly popular as a choice for high-end travel experiences, driving demand for both ownership and rental options.
SUMMARY
- We aim to provide a transparent, trustworthy & universal social platform catering to the needs of the global leisure yachting community targeting a highly affluent market, one that is underserved and disparately provided for in its current digital offerings.
- The Vesseli platform will enable a secure and verifiable exchange of services by location. Including but not limited to : Yacht Delivery, recruitment, chandlery, transaction security, marine services & with a rollout potential into multiple areas servicing this community.
- Your investment will secure the long-term route to market for a business that has the potential to scale to a dominant position over a 5 year period.
- This investment will be managed by a board consisting of three founding members with individual and verifiable industry track records with a demonstrable history of building and rolling out highly impactful entrepreneurial digital companies.
For more information:
Laurence MacRory
E: laurence@vesseli.uk
M: 07795 682 082
Dominic Trigg
E: dom@vesseli.uk
M: 07976 454 427
Sukhdev Poonian
E: sukhdev@vesseli.uk
M: 07912 031 975
- The information in this document has been prepared by the directors of Vesseli International Ltd, research obtained for presentation purposes has been obtained from various sources available on the public domain.
- The information contained in this presentation is for informational purposes only. Any investment decision should be made based solely on your own evaluation of the information.
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